3mm Tyres Campaign

3MM Tyre Campaign

3MM Tyre Campaign

Independent research performed by the Motor Industry Research Association (MIRA) has provided convincing new evidence that worn tyres significantly increase the chances of having an accident on wet roads by increasing the braking distance.

The test results showed that significant increases in braking distance began to appear when the tyre was worn down to 3mm. Although the legal minimum UK tread depth is only 1.6mm, this new research showed that tyres with a 3mm tread had a 25% better performance than those at 1.6mm in wet conditions.

In terms of braking distance this represents an extra 8 metres (25ft). In one test, where a new tyre with a tread depth of 8mm was compared to one with only 1.6mm the braking distance increased by 13 metres (42.25ft) – the equivalent to double the length of a typical living room.

Promoting driver safety

On the back of this research, the road safety organisation Roadsafe is planning to launch an autumn campaign to educate motorists on tyre safety and encourage more frequent tyre replacement.

"Camber" is the inward or outward tilt of a tyre. The camber is set by the vehicle manufacturer, and can be affected by potholes in the road and may need to be adjusted periodically.Point of sale material with the headline “Don’t chance it. Check your tread” will be available mid July to help drive the message home.

Point of sale material with the headline “Don’t chance it. Check your tread” will be available mid July to help drive the message home.

Key Benefits

Please contact Xpress Garage to have your tyres inspected. The 3mm campaign went live in August with tyre dealers able to order posters, leaflets and dispensers direct from the printers..

3MM Tyre Website

Further Reading

  • Goodyear Asymmetric 3
    Eagle F1 Asymmetric 3 The New performance tire that delivers you shorter braking distances on wet and dry roads so that you are in control and ready to enjoy the journey Shorter braking distance on Wet & Dry roads Increased...
  • Michelin
    Michelin Tyres Since the company was founded, Michelin’s mission has been to contribute to progress in the mobility of goods and people and beyond this, to the development of society. Our broader goal is to satisfy the fundamental human need...
  • Kumho Tyres
    ECOWING ES01 KH27 Class-leading fuel efficiency. The asymmetric Ecowing ES01 KH27’s eco-friendly characteristics afford better rolling resistance and significant fuel savings in comparison to equivalent conventional tyres, combined with improved handling and wet performance. Improved water clearance for high levels...